Chuyên đề 1
You will hear a media studies tutor giving a lecture about news sources. You now have 30 seconds to read questions 31 to 35.
Lecturer: Ok. Now many of you will have heard about the predicted death of newspapers as people increasingly access the TV and the internet for their news. Today I want to look at the USA, which has very advanced news sources, to see if this is actually true.
In the USA, the main news sources without doubt are TV, the internet and the press – that is traditional newspapers. And, although they are each surviving and growing, they are also changing.
Obviously, TV news has been around for a while, and the early evening bulletins when people get in from work are very popular. I suppose we traditionally think of the morning newspaper arriving on our doorstep with the daily news. Interestingly, this is not borne out by the statistics, which show that readership in the US is much higher when people have time to relax, when they’re not working, especially on Sundays.
The internet is also a popular weekend activity but shows no variation with weekday access. So people are using the different sources in different ways. Interestingly, local radio has been hit less by the grip of quite strong local newspapers than by the internet, which is seen to offer a better regional service. But just because the internet is seen as the new force in news media does not mean it is dominant.
Television has, of course, been global for a while, but now technological changes, which have fueled the rise of online news, have also allowed newspapers to print and distribute editions across the world.
In fact, internet news, which is seen as the big competitor for traditional markets, does not offer that much variety. Often the sources are the online versions of the newspapers, whereas television, in order to offer something different has had to come up with a much more mixed bag of reporting from hard news to light reports on celebrity events. Another issue is reliability. The internet is virtually unregulated so anything can be reported there, whether true or not. Journalists on newspapers have fought a long hard battle to fight intervention and to retain the freedom of the press.
Television, however, is seen as critical to political power and has become subject to harsh controls about what it can or cannot say.