Giải đề "Describe an interesting advertisement" IELTS SPEAKING

Bên cạnh Hướng dẫn đề thi IELTS 21/11/2020 bài WRITING TASK 1 (map) về school library (kèm bài sửa cho HS đi thi), IELTS TUTOR Phân tích đề Describe an interesting advertisement

Describe an interesting advertisement

You should say:

• Where you saw it

• What it’s about

• Why you think it was an interesting advertisement

IELTS TUTOR lưu ý bám sát vào các câu hỏi cue card của IELTS TUTOR để bố cục bài nói nhé:

• Where you saw it
  • I stumbled upon …. advert past a few years on Facebook when I was scrolling down my newsfeeds board on Facebook. >> IELTS  TUTOR  hướng  dẫn   Paraphrase động từ "find" tiếng anh (Diễn đạt"tìm kiếm"...
• What it’s about
  • The advertisement shows a video of people dressed as blue household appliances, smiling and staring creepily at the screen and dancing spontaneously to a really annoying yet catchy tune.
• Why you think it was an interesting advertisement
  • Main idea 1: I think it piqued my interest so much because the plot is used cleverly and humorously enough to associate the contents with the product. >> IELTS  TUTOR  hướng  dẫn   PHÂN TÍCH ĐỀ THI 30/5/2020 IELTS WRITING TASK 2 (kèm bài sửa HS đạt 6.5)
    • Supporting idea: I was bedazzled by the advert since I’d never seen anything so filled with creativity.
    • Example: 
  • Main idea 2: The marketers are deliberately trying to influence and attract a large number of customers in every age and give them a message of a higher quality of life. >> IELTS  TUTOR  hướng  dẫn   Cách dùng động từ"INFLUENCE"tiếng anh 
    • Supporting idea: I think the aim is to target all kinds of customers and link the brand with a relationship like families, friends, love to inspire and close them together.
    • Example: 

IELTS TUTOR gợi ý bài tham khảo:

Today, I would like to tell you about an eye-catching (adj: thu hút ánh nhìn – visually attractive and noticeable) advertisement that I stumbled upon a few years ago while scrolling through my Facebook newsfeed. It instantly grabbed my attention because of its bizarre (adj: kỳ lạ – very strange or unusual) concept and catchy (adj: dễ nhớ – easy to remember) music.

The advertisement was for a new line of household appliances, and it featured people dressed as bright-blue refrigerators, washing machines, and vacuum cleaners dancing spontaneously to a quirky song. Although it looked quite absurd (adj: ngớ ngẩn – ridiculously unreasonable or silly) at first, it was actually an ingeniously crafted (adj phrase: được tạo ra một cách khéo léo – cleverly and skillfully designed) campaign that aimed to associate fun and liveliness with mundane home chores.>> Form đăng kí giải đề thi thật IELTS 4 kĩ năng kèm bài giải bộ đề 100 đề PART 2 IELTS SPEAKING quý đang thi (update hàng tuần) từ IELTS TUTOR

What made it truly memorable for me was how humor was intertwined (v: đan xen – closely connected or combined together) with marketing. The ad’s storyline was so witty (adj: hóm hỉnh – showing quick and inventive humor) that it piqued my interest immediately. I found myself humming the tune for days — a clear sign of its subliminal (adj: tiềm thức – affecting your mind without you being aware of it) impact. I had never seen anything so filled with creativity (đầy sáng tạo – highly imaginative) and offbeat (adj: khác thường – unconventional or unexpected) before.

Moreover, I think the marketers deliberately used this ad to appeal to people from all walks of life. It subtly conveyed a message about maintaining a high-quality lifestyle (n: lối sống chất lượng cao – a comfortable and modern way of living) while still finding joy in everyday routines. By portraying household chores in such a light-hearted (adj: vui tươi – cheerful and carefree) manner, the brand built an emotional connection with its audience, linking their products to family, comfort, and love.

To sum up, this advertisement stood out to me not just because it was entertaining but also because it was a masterstroke (n: tuyệt chiêu – an outstandingly skillful act) of marketing that showcased the power of creativity in influencing consumer behavior.

🔹 New Vocabulary List

1. eye-catching (adj: thu hút ánh nhìn – visually attractive and noticeable)

   • Synonyms: striking, attention-grabbing, appealing

   • Antonyms: unremarkable, dull, plain

   • IELTS TUTOR xét ví dụ: “an eye-catching advertisement that I stumbled upon…”

2. bizarre (adj: kỳ lạ – very strange or unusual)

   • Synonyms: weird, odd, eccentric

   • Antonyms: normal, ordinary, conventional

   • IELTS TUTOR xét ví dụ: “because of its bizarre concept…”

3. absurd (adj: ngớ ngẩn – ridiculously unreasonable or silly)

   • Synonyms: ridiculous, nonsensical, preposterous

   • Antonyms: logical, rational, sensible

   • IELTS TUTOR xét ví dụ: “Although it looked quite absurd at first…”

4. ingeniously crafted (adj phrase: được tạo ra một cách khéo léo – cleverly and skillfully designed)

   • Synonyms: cleverly made, skillfully designed, creatively built

   • Antonyms: poorly made, carelessly designed, unimaginative

   • IELTS TUTOR xét ví dụ: “it was actually an ingeniously crafted campaign…”

5. intertwined (v: đan xen – closely connected or combined together)

   • Synonyms: interwoven, connected, linked

   • Antonyms: separated, detached, disconnected

   • IELTS TUTOR xét ví dụ: “how humor was intertwined with marketing.”

6. witty (adj: hóm hỉnh – showing quick and inventive humor)

   • Synonyms: humorous, clever, amusing

   • Antonyms: dull, humorless, boring

   • IELTS TUTOR xét ví dụ: “The ad’s storyline was so witty…”

7. subliminal (adj: tiềm thức – affecting your mind without you being aware of it)

   • Synonyms: unconscious, hidden, indirect

   • Antonyms: conscious, obvious, overt

   • IELTS TUTOR xét ví dụ: “a clear sign of its subliminal impact.”

8. offbeat (adj: khác thường – unconventional or unexpected)

   • Synonyms: unusual, eccentric, quirky

   • Antonyms: conventional, normal, typical

   • IELTS TUTOR xét ví dụ: “I had never seen anything so offbeat before.”

9. light-hearted (adj: vui tươi – cheerful and carefree)

   • Synonyms: joyful, buoyant, carefree

   • Antonyms: serious, gloomy, solemn

   • IELTS TUTOR xét ví dụ: “in such a light-hearted manner…”

10. masterstroke (n: tuyệt chiêu – an outstandingly skillful act)

• Synonyms: brilliant move, coup, stroke of genius

• Antonyms: failure, blunder, mistake

• IELTS TUTOR xét ví dụ: “because it was a masterstroke of marketing…”

1. Which area is most influenced by advertisements?

I would say that the consumer goods industry (ngành hàng tiêu dùng – the sector producing products for daily use) is the most heavily influenced by advertisements. The main reason is that advertisements directly shape purchasing behavior (hành vi mua hàng – the way people decide what and when to buy) by appealing to people’s desires and emotions. For example, when companies release visually engaging commercials for cosmetics or soft drinks, consumers are more likely to buy even when they don’t need them. Another key area is the digital marketplace (thị trường kỹ thuật số – online platforms where goods and services are bought and sold), where targeted ads dominate social media and e-commerce sites. Businesses rely on data-driven marketing (tiếp thị dựa trên dữ liệu – using data analysis to predict consumer preferences) to tailor ads to specific audiences, which significantly boosts sales. In short, advertising has become a driving force behind modern consumption patterns, especially in online shopping and fast-moving goods.

New Vocabulary:

• consumer goods industry
  Synonyms: retail sector, merchandise market, product industry
  Antonyms: industrial sector, service industry, agriculture
  IELTS TUTOR xét ví dụ: “The consumer goods industry is the most heavily influenced by advertisements.”

• purchasing behavior
  Synonyms: buying habits, consumer decision, spending pattern
  Antonyms: saving attitude, non-consumption, restraint
  IELTS TUTOR xét ví dụ: “Advertisements directly shape purchasing behavior by appealing to people’s desires.”

• digital marketplace
  Synonyms: online market, e-commerce platform, virtual store
  Antonyms: traditional market, offline retail, physical shop
  IELTS TUTOR xét ví dụ: “Another key area is the digital marketplace, where targeted ads dominate.”

• data-driven marketing
  Synonyms: analytic marketing, predictive marketing, algorithm-based advertising
  Antonyms: intuitive marketing, random marketing, guess-based promotion
  IELTS TUTOR xét ví dụ: “Businesses rely on data-driven marketing to tailor ads to specific audiences.”

Difficult Grammar Structures:

1. When companies release visually engaging commercials for cosmetics or soft drinks, consumers are more likely to buy even when they don’t need them. →
   → “Mệnh đề phụ thuộc thời gian” + “mệnh đề điều kiện ẩn”: Khi các công ty tung ra quảng cáo hấp dẫn, người tiêu dùng có xu hướng mua dù không cần.

2. Advertising has become a driving force behind modern consumption patterns. →
   → “Hiện tại hoàn thành với cấu trúc danh từ trừu tượng”: Nhấn mạnh tác động kéo dài đến hiện tại.

2. Do you like advertisements?

To be honest, I have mixed feelings about them. On one hand, some advertisements are aesthetically appealing (mang tính thẩm mỹ – visually pleasing or beautiful) and creatively made, which can entertain people while providing useful information. For instance, I enjoy humorous commercials from well-known brands because they bring joy and brand recall (sự ghi nhớ thương hiệu – the ability of consumers to remember a brand) at the same time. On the other hand, many advertisements tend to be manipulative (mang tính thao túng – controlling or influencing others cleverly or unfairly), especially those exaggerating product benefits. These types of ads often mislead consumers and make them spend impulsively. Overall, I like ads that are informative (cung cấp thông tin – providing useful and accurate information) but dislike those that exploit emotions just to make profits.>> IELTS TUTOR gợi ý tham khảo CẦN VIẾT & THU ÂM BAO NHIÊU BÀI ĐỂ ĐẠT 8.0 SPEAKING & 7.0 WRITING?

New Vocabulary:

• aesthetically appealing
  Synonyms: visually attractive, pleasing, eye-catching
  Antonyms: unattractive, plain, dull
  IELTS TUTOR xét ví dụ: “Some advertisements are aesthetically appealing and creatively made.”

• brand recall
  Synonyms: brand recognition, brand awareness, product memory
  Antonyms: brand ignorance, brand unfamiliarity, brand oblivion
  IELTS TUTOR xét ví dụ: “Humorous commercials bring joy and brand recall at the same time.”

• manipulative
  Synonyms: controlling, deceitful, persuasive
  Antonyms: honest, straightforward, transparent
  IELTS TUTOR xét ví dụ: “Many advertisements tend to be manipulative, especially those exaggerating product benefits.”

• informative
  Synonyms: educational, enlightening, instructive
  Antonyms: misleading, deceptive, useless
  IELTS TUTOR xét ví dụ: “I like ads that are informative but dislike those that exploit emotions.”

Difficult Grammar Structures:

1. On one hand … On the other hand … → Cấu trúc so sánh hai mặt của vấn đề.

2. Overall, I like ads that are informative but dislike those that exploit emotions just to make profits. → Mệnh đề quan hệ + cụm trạng ngữ chỉ mục đích.

3. Why do many people find advertisements annoying?

I think it’s because they’re intrusive (phiền toái – interrupting people’s activities without permission) and disrupt people’s personal space. For instance, when we watch YouTube or scroll through social media, pop-up ads appear repeatedly, which causes irritation. Another reason is that some ads use exaggerated claims (tuyên bố phóng đại – statements that overstate the truth), making viewers feel deceived or pressured to buy. This kind of over-promotion leads to advertising fatigue (sự mệt mỏi vì quảng cáo – when audiences become tired of seeing too many ads), resulting in people skipping or blocking ads altogether. In my opinion, advertisers should focus more on value-based marketing (tiếp thị dựa trên giá trị – promoting products aligned with customer values) instead of aggressive selling techniques. This would help rebuild trust and make advertisements less irritating.

New Vocabulary:

• intrusive
  Synonyms: disturbing, invasive, disruptive
  Antonyms: respectful, discreet, subtle
  IELTS TUTOR xét ví dụ: “People find ads intrusive because they interrupt personal space.”

• exaggerated claims
  Synonyms: overstatements, false promises, inflated claims
  Antonyms: accurate claims, honest statements, realistic assertions
  IELTS TUTOR xét ví dụ: “Some ads use exaggerated claims, making viewers feel deceived.”

• advertising fatigue
  Synonyms: ad wearout, audience exhaustion, marketing burnout
  Antonyms: audience engagement, consumer interest, attention retention
  IELTS TUTOR xét ví dụ: “Over-promotion leads to advertising fatigue, causing people to skip ads.”

• value-based marketing
  Synonyms: ethical marketing, purpose-driven marketing, trust-based marketing
  Antonyms: exploitative marketing, manipulative marketing, profit-driven marketing
  IELTS TUTOR xét ví dụ: “Advertisers should focus more on value-based marketing.”

Difficult Grammar Structures:

1. This kind of over-promotion leads to advertising fatigue, resulting in people skipping or blocking ads altogether. → Cấu trúc rút gọn mệnh đề phân từ: “resulting in…”

2. In my opinion, advertisers should focus more on value-based marketing instead of aggressive selling techniques. → Mệnh đề so sánh chỉ sự lựa chọn thay thế.

4. Is music an essential part of advertising?

Definitely yes! Music plays a pivotal role (vai trò then chốt – extremely important role) in capturing people’s attention and setting the emotional tone of an advertisement. Catchy jingles can enhance brand identity (nhận diện thương hiệu – the unique image of a brand in consumers’ minds) and make a commercial more memorable. For example, everyone can still hum the tunes from famous beverage ads because the rhythm sticks in their heads. Moreover, background music helps establish a psychological connection (kết nối tâm lý – emotional bond between brand and audience) between the product and audience, evoking feelings like happiness or nostalgia. Some companies even hire professional composers (nhà soạn nhạc chuyên nghiệp – experts who create original music) to match the sound perfectly with their brand’s message. Therefore, without music, advertisements would lose a huge part of their appeal and emotional impact.

New Vocabulary:

• pivotal role
  Synonyms: crucial role, central role, vital role
  Antonyms: minor role, secondary role, insignificant role
  IELTS TUTOR xét ví dụ: “Music plays a pivotal role in capturing people’s attention.”

• brand identity
  Synonyms: brand image, brand personality, corporate identity
  Antonyms: brand confusion, brand anonymity, unrecognized brand
  IELTS TUTOR xét ví dụ: “Catchy jingles enhance brand identity and memorability.”

• psychological connection
  Synonyms: emotional link, mental association, sentimental bond
  Antonyms: emotional distance, detachment, disconnect
  IELTS TUTOR xét ví dụ: “Background music helps establish a psychological connection between product and audience.”

• professional composers
  Synonyms: music creators, songwriters, musicians
  Antonyms: amateurs, non-musicians, laypersons
  IELTS TUTOR xét ví dụ: “Some companies hire professional composers to create original music.”

Difficult Grammar Structures:

1. Catchy jingles can enhance brand identity and make a commercial more memorable. → Cấu trúc song song với “and make” chỉ hai kết quả liên tiếp.

2. Without music, advertisements would lose a huge part of their appeal and emotional impact. → Câu điều kiện loại 2 diễn tả giả định không có thật.

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