Bên cạnh Hướng dẫn đề thi IELTS 21/11/2020 bài WRITING TASK 1 (map) về school library (kèm bài sửa cho HS đi thi), IELTS TUTOR Phân tích đề Describe an advertisement you have seen that introduced a well-known product
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I. Đề bài
- Describe an advertisement you have seen that introduced a well-known product
II. Kiến thức liên quan
IELTS TUTOR hướng dẫn
III. Phân tích
Today, I would like to tell you about an incredibly captivating (adj - quyến rũ, cuốn hút) advertisement that I recently watched, which introduced the latest version of the iPhone, a world-renowned (adj - nổi tiếng trên toàn cầu) product from Apple. This commercial was nothing short of a masterpiece (n - kiệt tác), brilliantly highlighting the device's cutting-edge features and sleek design.
The advertisement began with a breathtaking (adj - ngoạn mục, tuyệt đẹp) aerial view of a bustling metropolis (n - đô thị sầm uất), symbolizing the dynamic and fast-paced world we live in. As the camera zoomed in, the iPhone was showcased in various real-life scenarios (compound noun - tình huống thực tế), such as capturing stunning high-definition (compound adj - độ phân giải cao) videos, multitasking with lightning-fast (compound adj - nhanh như chớp) processing speed, and enhancing productivity with its user-friendly interface (compound noun - giao diện thân thiện với người dùng).>> Form đăng kí giải đề thi thật IELTS 4 kĩ năng kèm bài giải bộ đề 100 đề PART 2 IELTS SPEAKING quý đang thi (update hàng tuần) từ IELTS TUTOR
One of the most striking (adj - nổi bật, ấn tượng) aspects of the ad was its state-of-the-art (adj - hiện đại nhất, tối tân nhất) camera system, which was demonstrated through vivid and crystal-clear (adj - rõ ràng, sắc nét) footage of landscapes, portraits, and even low-light settings. The ad emphasized how this device is perfect for tech-savvy (adj - am hiểu công nghệ) individuals who appreciate quality and efficiency. Furthermore, it showcased the phone’s seamless integration (n - sự tích hợp liền mạch) with other Apple products, highlighting its sophisticated ecosystem (n - hệ sinh thái tinh vi) that allows for smooth and hassle-free (adj - không rắc rối, dễ dàng) connectivity.
What really set this advertisement apart (idiom - làm cho khác biệt) was its visually stunning (compound adj - đẹp mắt, cuốn hút) cinematography and compelling narrative (n - câu chuyện hấp dẫn), which conveyed not just the product's features but also the lifestyle it represents. It portrayed the iPhone as more than just a device—it’s a symbol of innovation (n - biểu tượng của sự đổi mới) and unmatched quality (compound noun - chất lượng vô song), inspiring viewers to envision (v - hình dung) a more connected and efficient future with this technology.
Overall, I found the advertisement incredibly persuasive and well-orchestrated (adj - được dàn dựng tốt), leaving a lasting impression on me about the unparalleled craftsmanship (n - sự chế tác vô song) and groundbreaking technology (n - công nghệ đột phá) that Apple consistently delivers.**
New Vocabulary:
Captivating (alluring, fascinating, enchanting) - boring, uninteresting, dull
IELTS TUTOR xét ví dụ: The advertisement was incredibly captivating, showcasing Apple's innovation in a mesmerizing way.
World-renowned (famous, celebrated, well-known) - unknown, obscure, anonymous
IELTS TUTOR xét ví dụ: Apple is a world-renowned company famous for its high-quality products.
Masterpiece (work of art, gem, magnum opus) - flop, disaster, failure
IELTS TUTOR xét ví dụ: The advertisement was a masterpiece, perfectly crafted to capture attention.
Breathtaking (awe-inspiring, stunning, magnificent) - ordinary, unimpressive, mediocre
IELTS TUTOR xét ví dụ: The aerial view of the city was absolutely breathtaking.
Real-life scenarios (practical situations, everyday moments, live demonstrations) - imaginary, fictional, unreal
IELTS TUTOR xét ví dụ: The ad demonstrated the phone’s features in real-life scenarios.
High-definition (HD, sharp resolution, clear image) - low-definition, blurry, pixelated
IELTS TUTOR xét ví dụ: The commercial highlighted the phone’s high-definition video capabilities.
Lightning-fast (blazing-fast, ultra-fast, rapid) - slow, sluggish, delayed
IELTS TUTOR xét ví dụ: The phone’s lightning-fast processing speed was showcased impressively.
User-friendly interface (intuitive layout, simple design, easy navigation) - complicated, confusing, cumbersome
IELTS TUTOR xét ví dụ: The iPhone’s user-friendly interface made it easy to operate.
Striking (remarkable, noticeable, impressive) - unremarkable, bland, dull
IELTS TUTOR xét ví dụ: Its striking design immediately grabbed my attention.
State-of-the-art (advanced, cutting-edge, modern) - outdated, old-fashioned, obsolete
IELTS TUTOR xét ví dụ: The camera system was truly state-of-the-art.
Difficult Grammar Structures:
Emphasizing with "What really set this advertisement apart was..."
IELTS TUTOR xét ví dụ: What really set this advertisement apart was its visually stunning cinematography.
(Điều thực sự làm cho quảng cáo này khác biệt là kỹ thuật quay phim đẹp mắt của nó.)
Using relative clauses to add details:
IELTS TUTOR xét ví dụ: The iPhone, which was showcased in various real-life scenarios, demonstrated its versatility.
(iPhone, cái mà được trưng bày trong nhiều tình huống thực tế, đã thể hiện tính đa dụng của nó.)
Not just... but also... for emphasis:
IELTS TUTOR xét ví dụ: It portrayed the iPhone as more than just a device—it’s a symbol of innovation and unmatched quality.
(Nó thể hiện iPhone không chỉ là một thiết bị - mà còn là biểu tượng của sự đổi mới và chất lượng vô song.)
Compound Adjectives for Emphasis:
IELTS TUTOR xét ví dụ: lightning-fast, user-friendly, state-of-the-art, crystal-clear
(nhanh như chớp, thân thiện với người dùng, hiện đại nhất, rõ ràng như pha lê)
IV. PART 3.
2.1. Where do we often see advertisements?
Answer:
One main place where advertisements are frequently encountered is ubiquitous media exposure (EN: present everywhere | VN: xuất hiện ở khắp nơi) in both physical and digital environments.
This is because modern cities are filled with high-traffic locations (EN: places with heavy human movement | VN: khu vực có mật độ người qua lại cao) such as billboards, public transport, elevators, and even lampposts.
For example, commuters are constantly exposed to eye-catching posters on buses or metro screens during their daily routines.
Another major channel is algorithm-driven platforms (EN: systems that personalise content using data | VN: nền tảng vận hành bằng thuật toán) like social media, websites, and mobile applications.
These platforms analyse users’ online behaviour to deliver tailor-made promotions (EN: customised advertisements | VN: quảng cáo được cá nhân hóa).
As a result, people encounter ads while watching videos, scrolling through news feeds, or shopping online.
For instance, after searching for shoes, users may repeatedly see related ads across multiple apps.
Overall, advertising has become deeply embedded in everyday life (EN: closely integrated | VN: gắn chặt vào đời sống hàng ngày).
New vocabulary list
ubiquitous media exposure → xuất hiện ở khắp nơi
Synonyms: pervasive, widespread, omnipresent
Antonyms: rare, scarce, limited
IELTS TUTOR xét ví dụ: “Advertisements are part of ubiquitous media exposure.”algorithm-driven platforms → nền tảng vận hành bằng thuật toán
Synonyms: data-based systems, automated platforms, AI-powered media
Antonyms: manual systems, random exposure, non-digital media
IELTS TUTOR xét ví dụ: “Social networks are algorithm-driven platforms.”>> 🔥 Form đăng kí giải đề thi thật IELTS 4 kĩ năng kèm bài giải bộ đề 100 đề PART 2 IELTS SPEAKING quý đang thi (update hàng tuần) từ IELTS TUTOR
2.2. What are the benefits of advertising?
Answer:
One major benefit of advertising is that it enables businesses to achieve brand visibility (EN: public awareness of a brand | VN: mức độ nhận diện thương hiệu) in highly competitive markets.
By consistently promoting products, companies can reach a wider audience and stimulate consumer interest.
For example, well-designed campaigns often help start-ups survive by standing out among established brands.
Another advantage is that advertising provides consumers with marketplace transparency (EN: clear information about products and prices | VN: sự minh bạch của thị trường).
It informs people about new products, discounts, and services, allowing them to make informed choices.
In addition, advertising financially supports media outlets through sponsorship and commercial revenue.
This funding helps maintain free access to news, entertainment, and online platforms.
Overall, advertising plays a crucial role in driving economic activity (EN: stimulating buying and selling | VN: thúc đẩy hoạt động kinh tế).
New vocabulary list
brand visibility → độ nhận diện thương hiệu
Synonyms: brand awareness, market presence, public recognition
Antonyms: obscurity, anonymity, invisibility
IELTS TUTOR xét ví dụ: “Advertising increases brand visibility.”marketplace transparency → sự minh bạch của thị trường
Synonyms: consumer awareness, open information, price clarity
Antonyms: misinformation, opacity, confusion
IELTS TUTOR xét ví dụ: “Ads contribute to marketplace transparency.”
2.3. Are advertisements good or bad for children?
Answer:
On the positive side, advertisements can be beneficial if they promote educational-oriented content (EN: material designed to support learning | VN: nội dung hướng đến giáo dục).
Such ads may encourage healthy habits, reading, or the use of learning tools.
For instance, commercials about educational apps can motivate children to study more actively.
However, the negative impact is often more concerning due to persuasive manipulation (EN: influencing behaviour through emotional tactics | VN: thao túng mang tính thuyết phục).
Many advertisements use colourful visuals and cartoons to stimulate desire for unnecessary products.
This can foster early-stage materialism (EN: valuing possessions excessively at a young age | VN: chủ nghĩa vật chất sớm).
Without parental guidance, children may struggle to distinguish reality from marketing tactics.
Therefore, advertising is a double-edged sword that requires adult supervision.
New vocabulary list
persuasive manipulation → sự thao túng mang tính thuyết phục
Synonyms: psychological influence, emotional persuasion, covert marketing
Antonyms: neutral messaging, objective information, factual content
IELTS TUTOR xét ví dụ: “Ads often rely on persuasive manipulation.”early-stage materialism → chủ nghĩa vật chất từ sớm
Synonyms: consumerism, possession-focused mindset, material values
Antonyms: minimalism, contentment, non-material values
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2.4. How does advertising affect people?
Answer:
One significant effect of advertising is that it shapes consumer behaviour through subconscious influence (EN: impact beyond conscious awareness | VN: tác động ở mức tiềm thức).
By repeatedly associating products with success or happiness, ads create emotional connections.
For example, luxury brands often link their products with high social status.
Another effect is that advertising can trigger impulse-driven consumption (EN: unplanned purchasing behaviour | VN: hành vi mua sắm bốc đồng).
Some advertisements exaggerate benefits, leading consumers to make rushed decisions.
This may result in overspending or dissatisfaction after purchase.
Nevertheless, informative ads can also help people compare options more efficiently.
Overall, advertising influences both rational thinking and emotional responses.
New vocabulary list
subconscious influence → ảnh hưởng tiềm thức
Synonyms: hidden impact, implicit persuasion, psychological effect
Antonyms: conscious control, deliberate choice, logical reasoning
IELTS TUTOR xét ví dụ: “Ads rely on subconscious influence.”impulse-driven consumption → tiêu dùng bốc đồng
Synonyms: impulsive buying, spur-of-the-moment purchases, emotional spending
Antonyms: planned spending, budget-conscious behaviour, rational purchasing
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Advanced grammar structures used
One major benefit of advertising is that…
→ Cấu trúc nhấn mạnh ý chính
→ Một lợi ích lớn của quảng cáo là…By + V-ing, S + V
IELTS TUTOR xét ví dụ: By consistently promoting products, companies can reach a wider audience.
→ Bằng cách liên tục quảng bá sản phẩm, doanh nghiệp có thể tiếp cận nhiều khách hàng hơn.This can + V, resulting in…
→ Diễn tả kết quả
→ Điều này có thể…, dẫn đến…Without + N/V-ing, S + V
IELTS TUTOR xét ví dụ: Without parental guidance, children may struggle…
→ Nếu không có sự hướng dẫn của phụ huynh, trẻ có thể gặp khó khăn…Not only … but also … (ý được paraphrase ngầm trong bài)
→ Không chỉ… mà còn…
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