Bên cạnh Hướng dẫn đề thi IELTS 21/11/2020 bài WRITING TASK 1 (map) về school library (kèm bài sửa cho HS đi thi), IELTS TUTOR Phân tích đề "Describe a good advertisement that you think is useful" IELTS SPEAKING

Describe a good advertisement that you think is useful
You should say

• Where you can see it
• What it shows
• Why you think it is useful
• And explain how you feel about it

IELTS TUTOR lưu ý bám sát vào các câu hỏi cue card của IELTS TUTOR để bố cục bài nói nhé:

• Where you saw it
  • I stumbled upon …. advert past a few years on Facebook when I was scrolling down my newsfeeds board on Facebook. >> IELTS  TUTOR  hướng  dẫn   Paraphrase động từ "find" tiếng anh (Diễn đạt"tìm kiếm"...
• What it’s about
  • The advertisement shows a video of people dressed as blue household appliances, smiling and staring creepily at the screen and dancing spontaneously to a really annoying yet catchy tune.
• Why you think it was an interesting advertisement
  • Main idea 1: I think it piqued my interest so much because the plot is used cleverly and humorously enough to associate the contents with the product. >> IELTS  TUTOR  hướng  dẫn   PHÂN TÍCH ĐỀ THI 30/5/2020 IELTS WRITING TASK 2 (kèm bài sửa HS đạt 6.5)
    • Supporting idea: I was bedazzled by the advert since I’d never seen anything so filled with creativity.
  • Main idea 2: The marketers are deliberately trying to influence and attract a large number of customers in every age and give them a message of a higher quality of life. >> IELTS  TUTOR  hướng  dẫn   Cách dùng động từ"INFLUENCE"tiếng anh 
    • Supporting idea: I think the aim is to target all kinds of customers and link the brand with a relationship like families, friends, love to inspire and close them together.

IELTS TUTOR gợi ý bài tham khảo:

Today, I would like to tell you about one of the most unforgettable advertisements I’ve ever seen—a bizarre yet brilliant commercial that popped up on my social media feed a few years ago.

I stumbled upon this offbeat commercial (quảng cáo kỳ quặc – strange or unconventional advertisement) while scrolling through Facebook. At first glance, I thought it was just another random clip, but I couldn’t look away. The ad featured people dressed as blue household appliances (đồ gia dụng – items used for home tasks such as fridges, washing machines), all smiling eerily and dancing in synchronized chaos (sự hỗn loạn đồng bộ – bizarre but coordinated movement) to an annoyingly catchy jingle. The whole thing was so visually absurd (lố bịch về mặt hình ảnh – ridiculously strange in appearance) that it instantly grabbed my attention.>> tham khảo CẦN VIẾT & THU ÂM BAO NHIÊU BÀI ĐỂ ĐẠT 8.0 SPEAKING & 7.0 WRITING?

What made this advertisement truly memorable was its tongue-in-cheek humor (sự hài hước mỉa mai – ironic or playful comedy). The marketers had clearly put a lot of thought into creating a narrative that felt both random and meaningful. Despite the ridiculous visuals, the story was cleverly crafted to reflect the core message of the product—bringing effortless convenience (sự tiện lợi không tốn sức – ease of use without much effort) into people’s lives. I was genuinely bedazzled (choáng ngợp – greatly impressed or amazed) by the ad because it was so unlike any traditional commercial I had seen before.

Another reason why this ad stood out to me was how it seemed to appeal to a multi-generational audience (khán giả nhiều thế hệ – people of various age groups). The dancing and quirky humor attracted kids, while the message about a more efficient and happy home life resonated with adults. It subtly aimed to forge a strong emotional bond (mối liên kết tình cảm – deep connection) between the viewers and the brand by portraying warm, relatable scenes of families, friends, and shared moments.

To sum up, although it initially seemed nonsensical, the ad turned out to be a marketing masterstroke (nước đi quảng cáo xuất sắc – extremely effective marketing move). It proves that a little out-of-the-box thinking (suy nghĩ sáng tạo – unconventional creativity) can go a long way in influencing consumer behavior and leaving a lasting impression.

🔍 New Vocabulary List

1. offbeat commercial (quảng cáo kỳ quặc – strange or unconventional advertisement)

   • Synonyms: unconventional ad, quirky promotion, odd advertisement

   • Antonyms: mainstream ad, conventional commercial, ordinary promotion

   • IELTS TUTOR xét ví dụ: "I stumbled upon this offbeat commercial while scrolling through Facebook."

2. household appliances (đồ gia dụng – machines used for domestic tasks such as cleaning or cooking)

   • Synonyms: domestic devices, home gadgets, utility machines

   • Antonyms: furniture, non-electric items, decorative pieces

   • IELTS TUTOR xét ví dụ: "The ad featured people dressed as blue household appliances."

3. synchronized chaos (sự hỗn loạn đồng bộ – bizarre but coordinated movement)

   • Synonyms: orchestrated disorder, organized mayhem, rhythmic madness

   • Antonyms: random disorder, uncoordinated mess, chaotic confusion

   • IELTS TUTOR xét ví dụ: "Dancing in synchronized chaos to an annoyingly catchy jingle."

4. visually absurd (lố bịch về mặt hình ảnh – ridiculously strange in appearance)

   • Synonyms: bizarre-looking, outlandish, surreal

   • Antonyms: visually appealing, realistic, natural-looking

   • IELTS TUTOR xét ví dụ: "The whole thing was so visually absurd that it instantly grabbed my attention."

5. tongue-in-cheek humor (sự hài hước mỉa mai – ironic or playful comedy)

   • Synonyms: ironic humor, playful wit, satirical tone

   • Antonyms: serious tone, sincere message, earnest approach

   • IELTS TUTOR xét ví dụ: "What made this advertisement truly memorable was its tongue-in-cheek humor."

6. effortless convenience (sự tiện lợi không tốn sức – ease of use without difficulty)

   • Synonyms: easy usability, smooth experience, user-friendliness

   • Antonyms: complex process, difficulty, inefficiency

   • IELTS TUTOR xét ví dụ: "Reflect the core message of the product—bringing effortless convenience into people’s lives."

7. multi-generational audience (khán giả nhiều thế hệ – people of various age groups)

   • Synonyms: diverse viewers, age-spanning audience, all-age group

   • Antonyms: targeted group, single-age demographic, niche market

   • IELTS TUTOR xét ví dụ: "It seemed to appeal to a multi-generational audience."

8. emotional bond (mối liên kết tình cảm – deep connection)

   • Synonyms: emotional connection, sentimental link, heartfelt tie

   • Antonyms: emotional distance, detachment, coldness

   • IELTS TUTOR xét ví dụ: "It aimed to forge a strong emotional bond between the viewers and the brand."

9. marketing masterstroke (nước đi quảng cáo xuất sắc – highly effective marketing tactic)

   • Synonyms: advertising genius, brilliant campaign, promotional triumph

   • Antonyms: marketing failure, poor strategy, flop

   • IELTS TUTOR xét ví dụ: "The ad turned out to be a marketing masterstroke."

10. out-of-the-box thinking (suy nghĩ sáng tạo – creative, unconventional ideas)

• Synonyms: innovative mindset, lateral thinking, original approach

• Antonyms: traditional thinking, rigid mindset, conventional view

• IELTS TUTOR xét ví dụ: "A little out-of-the-box thinking can go a long way in influencing consumer behavior."

How does advertising affect people?

I believe advertising wields considerable influence (gây ảnh hưởng đáng kể – has significant power to affect people) over consumer behavior and perceptions. Firstly, it shapes purchasing decisions (định hướng quyết định mua sắm – guides what people buy) by highlighting product benefits through persuasive messaging (thông điệp thuyết phục – convincing communication). For example, brand loyalty (lòng trung thành thương hiệu – consistent preference for a brand) often stems from repeated exposure to catchy slogans (khẩu hiệu hấp dẫn – memorable phrases). Secondly, ads cultivate desires (nuôi dưỡng mong muốn – create wants) by associating products with aspirational lifestyles (lối sống đáng mơ ước – desirable ways of living), such as luxury cars symbolizing success. However, excessive advertising can lead to impulse buying (mua hàng bốc đồng – unplanned purchases) or materialistic values (giá trị vật chất – overemphasis on possessions). Still, well-crafted campaigns can raise awareness (nâng cao nhận thức – increase knowledge) about social issues, like eco-friendly products.

New Vocabulary:

1. Wields considerable influence (gây ảnh hưởng đáng kể) – Syn: exerts power, impacts greatly, dominates | Ant: ignores, neglects, overlooks>> Form đăng kí giải đề thi thật IELTS 4 kĩ năng kèm bài giải bộ đề 100 đề PART 2 IELTS SPEAKING quý đang thi (update hàng tuần) từ IELTS TUTOR

2. Persuasive messaging (thông điệp thuyết phục) – Syn: convincing communication, compelling content, influential rhetoric | Ant: weak arguments, unconvincing claims, bland statements

3. Aspirational lifestyles (lối sống đáng mơ ước) – Syn: ideal lives, coveted standards, dream existences | Ant: mundane routines, ordinary living, modest means

Grammar Structures:

• Present simple (passive): "Ads are designed to trigger emotions." (Quảng cáo được thiết kế để khơi gợi cảm xúc.)

• Compound adjective: "Well-crafted campaigns" (Chiến dịch được xây dựng tốt)

Do you think it is good to see the same advertisements everywhere?

While ubiquitous advertising (quảng cáo tràn lan – ads appearing everywhere) ensures brand recall (khả năng gợi nhớ thương hiệu – remembering a brand), it can also cause ad fatigue (mệt mỏi vì quảng cáo – irritation from overexposure). On one hand, repetition reinforces familiarity (củng cố sự quen thuộc – strengthens recognition), like jingle-driven campaigns (chiến dịch dựa trên giai điệu – ads using catchy tunes) that stick in consumers' minds. On the other hand, excessive bombardment (sự tấn công quá mức – overwhelming exposure) may lead to tuning out (bỏ qua – ignoring ads), reducing effectiveness. For instance, streaming platforms (nền tảng phát trực tuyến – services like Netflix) now offer ad-free options to avoid viewer resentment (sự phản đối của người xem – audience displeasure). A balanced approach, like targeted placements (vị trí được chọn lọc – strategic ad locations), would be more consumer-centric (tập trung vào người dùng – prioritizing audience needs).

New Vocabulary:

1. Ubiquitous advertising (quảng cáo tràn lan) – Syn: omnipresent ads, pervasive marketing, ever-present promotions | Ant: rare ads, limited exposure, scarce commercials

2. Jingle-driven campaigns (chiến dịch dựa trên giai điệu) – Syn: melody-based ads, tune-focused marketing, musical promotions | Ant: silent ads, text-only campaigns, visual-only promotions

3. Viewer resentment (sự phản đối của người xem) – Syn: audience annoyance, consumer frustration, public backlash | Ant: viewer appreciation, audience approval, consumer satisfaction

Grammar Structures:

• Conditional (type 1): "If ads become repetitive, people will ignore them." (Nếu quảng cáo trở nên lặp đi lặp lại, mọi người sẽ bỏ qua chúng.)

• Gerund phrase: "Tuning out is a natural response." (Việc bỏ qua là phản ứng tự nhiên.)

Do people pay attention to advertisements on public transport?

I think public transport ads command sporadic attention (thu hút sự chú ý không đều – attract intermittent focus) depending on the commuter’s mindset (tâm lý người đi lại – traveler’s mental state). Firstly, captive audiences (khán giả bất đắc dĩ – people unable to avoid ads), like subway passengers, often glance passively (liếc nhìn thụ động – look briefly without engagement) at posters to kill time (giết thời gian – pass time idly). For example, eye-catching visuals (hình ảnh bắt mắt – striking images) on buses may briefly divert attention (làm sao nhãng – distract) from boredom. Secondly, digital screens (màn hình kỹ thuật số – electronic displays) in stations can deliver targeted content (cung cấp nội dung được chọn lọc – show relevant ads), such as promoting nearby restaurants. However, ad clutter (sự lộn xộn của quảng cáo – excessive ads) often leads to selective blindness (mù chọn lọc – ignoring familiar stimuli), where regular commuters tune out repetitive messages (bỏ qua thông điệp lặp lại – disregard repeated ads). Still, innovative formats (hình thức sáng tạo – unique ad styles), like interactive panels, can break through the noise (vượt qua sự ồn ào – stand out).

New Vocabulary:

1. Command sporadic attention (thu hút sự chú ý không đều) – Syn: attract intermittent focus, garner occasional notice, draw irregular interest | Ant: hold steady attention, maintain constant engagement, ensure continuous focus

2. Captive audiences (khán giả bất đắc dĩ) – Syn: trapped viewers, involuntary spectators, confined onlookers | Ant: free-choice audiences, voluntary viewers, willing participants

3. Selective blindness (mù chọn lọc) – Syn: perceptual filtering, targeted ignoring, conscious overlooking | Ant: hyper-awareness, acute observation, deliberate noticing

Grammar Structures:

• Present continuous (describing habits): "Many commuters are scrolling on phones instead of noticing ads." (Nhiều người đi làm đang lướt điện thoại thay vì để ý quảng cáo.)

• Compound noun: "Digital screens blend ads with real-time updates." (Màn hình kỹ thuật số kết hợp quảng cáo với thông tin thời gian thực.)

Where do we often see advertisements?

Advertisements pervade both physical and digital realms (xuất hiện khắp nơi cả vật lý lẫn kỹ thuật số – exist everywhere offline and online). Billboards (biển quảng cáo cỡ lớn – large outdoor ads) dominate highways, leveraging high-traffic zones (khu vực đông người qua lại – busy areas) for maximum visibility. Similarly, social media feeds (bảng tin mạng xã hội – online content streams) are flooded with sponsored posts (tràn ngập bài đăng tài trợ – filled with paid content), as seen with Instagram influencers promoting fashion brands. Even subtle product placements (đưa sản phẩm vào một cách tinh tế – discreet brand integrations) in movies, like James Bond driving Aston Martin, subliminally sway (ảnh hưởng tiềm thức – influence unconsciously) viewers. Conversely, public spaces (khu vực công cộng – communal areas) like parks increasingly restrict ads to preserve aesthetic harmony (giữ sự hài hòa thẩm mỹ – maintain visual appeal). Yet, pop-up ads (quảng cáo bật lên – intrusive online ads) remain unavoidable on websites, despite user backlash (sự phản đối từ người dùng – consumer protests).

New Vocabulary:

1. Pervade both physical and digital realms (xuất hiện khắp nơi cả vật lý lẫn kỹ thuật số) – Syn: infiltrate all spaces, dominate offline/online, spread ubiquitously | Ant: remain confined, stay limited, avoid certain areas

2. Subliminally sway (ảnh hưởng tiềm thức) – Syn: unconsciously influence, subtly manipulate, indirectly persuade | Ant: openly discourage, directly dissuade, consciously reject

3. Preserve aesthetic harmony (giữ sự hài hòa thẩm mỹ) – Syn: maintain visual balance, protect artistic unity, uphold design coherence | Ant: disrupt visuals, ignore aesthetics, compromise beauty

Grammar Structures:

• Present perfect (ubiquity): "Ads have infiltrated even elevators and restrooms." (Quảng cáo đã xâm nhập cả vào thang máy và nhà vệ sinh.)

• Passive voice (emphasis on action): "Product placements are strategically embedded in shows." (Sản phẩm được đưa vào một cách chiến lược trong chương trình.)

What are the advantages of advertising?

Advertising fuels economic growth (thúc đẩy tăng trưởng kinh tế – stimulates financial progress) by driving consumer demand (thúc đẩy nhu cầu tiêu dùng – boosting purchase interest). For instance, launch campaigns (chiến dịch ra mắt – promotional efforts for new products) help startups gain market traction (tạo chỗ đứng trên thị trường – establish a presence). Additionally, ads disseminate vital information (phổ biến thông tin quan trọng – spread essential knowledge), such as health awareness initiatives (chiến dịch nâng cao ý thức sức khỏe – public health education). Creative storytelling (kể chuyện sáng tạo – imaginative narratives) in ads, like Coca-Cola’s holiday campaigns, also fosters emotional connections (nuôi dưỡng kết nối cảm xúc – builds sentimental bonds) with brands. Moreover, targeted advertising (quảng cáo được chọn lọc – tailored promotions) reduces information overload (quá tải thông tin – excessive data) by showing relevant offers. However, ethical advertising (quảng cáo có đạo đức – morally sound ads) must balance persuasion with honesty to maintain trust (duy trì niềm tin – preserve credibility).

New Vocabulary:

1. Fuel economic growth (thúc đẩy tăng trưởng kinh tế) – Syn: stimulate prosperity, boost financial expansion, drive monetary development | Ant: hinder progress, stifle the economy, impede growth

2. Gain market traction (tạo chỗ đứng trên thị trường) – Syn: achieve commercial foothold, secure industry presence, establish customer base | Ant: lose relevance, fail to penetrate, decline in popularity

3. Foster emotional connections (nuôi dưỡng kết nối cảm xúc) – Syn: cultivate sentimental ties, nurture heartfelt bonds, deepen affective relationships | Ant: weaken attachments, ignore emotional links, sever ties

Grammar Structures:

• Infinitive of purpose: "Brands use humor to enhance memorability." (Các thương hiệu dùng sự hài hước để tăng tính ghi nhớ.)

• Comparative structure: "More personalized ads tend to perform better." (Quảng cáo cá nhân hóa hơn thường hiệu quả hơn.)

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