Cách trả lời "What do you think of celebrity endorsements in advertising?" IELTS SPEAKING PART 3

IELTS TUTOR lưu ý:

• Cách trả lời dạng câu hỏi này đã rất quen thuộc với các bạn học sinh lớp IELTS ONLINE SPEAKING 1 KÈM 1 của IELTS TUTOR rồi nhé:
  • Main idea 1:  On the one hand, celebrity endorsements are a common marketing strategy used by brands to associate their products or services with a celebrity's fame, influence, or image.
    • Supporting idea: The idea is that by using a celebrity spokesperson, the brand can leverage the celebrity's credibility and appeal to increase awareness, credibility, and sales.
    • Example: Nike's long-standing partnership with basketball superstar Michael Jordan led to the creation of the Air Jordan brand, which quickly became a cultural phenomenon, with fans and collectors eager to buy the latest models and accessories.
  • Main idea 2: On the other hand, celebrity endorsements can backfire if the celebrity's behavior or reputation becomes controversial or inconsistent with the brand's values or positioning.
    • Supporting idea: Therefore, some consumers may perceive celebrity endorsements as superficial or manipulative and prefer brands that rely on product quality, innovation, or social responsibility to differentiate themselves >> IELTS TUTOR lưu ý Cách dùng danh từ"responsibility"tiếng anh
    • Example: …., a famous Vietnamese singer and actress, faced a backlash in 2020 when she was caught using a fake social media account to criticize her fellow celebrities and promote her own projects, leading to the cancellation of some of her endorsement deals and a decline in her public image.